5 Tips for Blog Post Ideas

Need more help coming up with quick ideas for your blog posts? Try out the additional suggestions below!
We hope you find this useful and that you take an opportunity to get more inspiration here at Internet For Hire!

1. Keep a sentence diary.

Add only one sentence that concisely expresses your feelings for a day or an idea you had.

2. “Copy” another post.

Open up a blog post by someone else and use the outline to type up your own version. Make sure you change the headings to match your style too and feel free to mix up the outline if you have a better idea of how to convey the material.

3. Image Inspire

Look up some randomized images on Pexels or Google Image Search. Start writing about the items in the pictures. Link these to affiliate links or social media post ideas.

4. Review a Product

Write a review of a TV show, movie, blog, product or service. Aim for 5 sentences per product if you just need a quick write. Think “Twitter length, but tripled.”

5. Tell a Story

Write about something interesting (funny, sad, weird) that happened to you this week.

Summary

No Doubt. Just Do.
Photo by Olya Kobruseva on Pexels.com

Focus on answering the question at hand, not the length of the response. Get to the information! People are reading less and less each year on the internet and there are plenty of places to get information. Make your blog a quick stop for the information they need.


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Related Elsewhere

  1. What is an Internet Forum? Everything you need to know
  2. Social media outage highlights how vital Facebook has become worldwide
  3. Types of Content Management System
  4. Facebook, Google Attribution, Chatbots
  5. What’s Google Up To?
  6. WordPress Training
  7. Thinking Through: WordPress Border Controls
  8. Launching & Managing your websites with CMS
  9. W04 Reflection: Site Builder & Hosting
  10. Things That Make Me Wish I Wasn’t A Blogger
  11. Joseph Pulitzer’s Retirement Speech & The Traits of Journalism
  12. Reader Is Dead, But What About Writers?
  13. When Bloggers Get Angry
  14. Bloggers Who Write About Food!
  15. The bittersweet taste of traditional publishing

Image Resources for Your Brand

Make your business more enticing with great images.

Importance of Great Images

Why are images so important for your business? The simple answer is that images catch eyes, especially colorful images and images that feature faces. But how should they be used?

That depends on your platform. But overall, you and I already know that getting a customer to click on an image leads to your platform to increase traffic. This is where the peacock knows what it’s doing: showing some flashy color!

Websites

Utilize images to boost SEO Rankings

If you are using a traditional website or blog, then you know that images have several uses.

The first is to use images to entice visitors to click on your content. If you are selling a product, you use an image to promote the great quality your company has to offer. If you are simply blogging about your day or about the latest recipe you tried from Pinterest, then you want to include images highlighting your experiences.

SEO Ranking

But there’s something else far more important when you use images on a website: you want to generate SEO ranking. SEO, or Search Engine Optimization, utilizes text information on your website to match search terms on a given search engine like Google, DuckDuckGo, Brave, Bing, Yahoo, etc. How do you do this with an image?

Easy. You simply add the appropriate SEO information into your image caption and alt text. But there is ONE MORE HACK that you need to know:

***Rename your image to match your SEO terms before uploading them***

This is an easy way to help boost your SEO ranking and it’s vastly underutilized.

YouTube

Utilize images on YouTube to boost traffic on your channel

Images on YouTube equals 3 things:

  1. Thumbnails
  2. Banner
  3. Logo
Thumbnails

I cannot express how much you need to have a great thumbnail on your YouTube videos! People will make a decision to watch your video over another with almost the same description simply because you have the better thumbnail. This trend changes, so make sure you keep up with the types of thumbnails that catch your eyes, especially in your category.

Banner

Your banner is that long image at the top of your webpage. The images you use for this can be simple with just your brand colors and logo, or a combination of image vectors and your picture that visually represents your brand.

Logo

Your logo is the main image you are going to use for your brand. If you are only using in on YouTube, you may have the freedom to change it up with time. However, if you are using multiple platforms (and you need to!), then you need an image that is consistent across every one of them.

Social Media

Let’s be honest. You already know that you need great images on your social media posts. Facebook business pages, Instagram posts and stories, Reddit posts, pins on Pinterest, etc. all need to have the best images to get traffic to your site. And you have great ideas when it comes to representing your brand on these platforms. But let’s get to the important question: where can a busy person get great images for free or cheap without risking copyright infringement??

Free and Licensed Images

Vecteezy

Look at the caption of the previous image and you will see that I get my images from Vecteezy.com and I tell you this with no affiliate endorsement. I just honestly love their pricing plans. I simply canceled one personal, consumer expense of my own and replaced it for cheaper with Vecteezy’s Pro plan for photos and vectors. You can get plenty of resources for free as well. The only “catch” is that you have to give attribution and there are limits to monetization on projects you use the resources for (you usually just have to upgrade your account above a certain dollar amount made). I’ll let you check all that out on their site.

Pexels

Another great resource to use is Pexels. This site adds so many new images each month simply from contests for the best content. If you are just starting out and need a free resource, be sure to check out Pexels. You can download an image, edit it to your purposes, and reuse the source royalty free!

I have used them in the past and will likely continue to use them from time to time for photos.

Pixabay

Another resource I have used for a while is Pixabay. You can get photos, illustrations, vectors, videos, and even music! It had been a while since I checked Pixabay so I was quite excited to see that they are expanding and staying a strong resource for the online community.

I’ll have more to say about Pixabay in a future post, but you can truly expand your Print on Demand business, podcast, or YouTube videos with their resources!

Unsplash

The last, but certainly not least, resource I will mention is Unsplash. The strength of this site (and app) is that you have a well sorted image search engine. The other sites work well, but Unsplash has your back when you just cannot come up with a good idea for an image.

Legal Advice

I am no legal expert and I will not pretend to have all the answers regarding image use in your brand or brand promotion. But I will say that you need to strive to have free or licensed images that will not hold you back or put your business at risk. Using the resources I mentioned about, following their licensing guidelines of course, or using your own images will always be the safest route.

What about Fair Use?

Fair Use is part of United States copyright law that says that there are certain circumstances where you can use a portion of another’s work without gaining permission first. ONLY THE COURT can decide if something is fair use or not, so don’t go looking for a straight/easy answer on the internet.

Generally, if you use a portion of someone else’s work to give commentary, critique or parody it, you are going to get a fair use ruling in court. This includes educational content. However, the way you use the copyrighted content will largely determine how the court will decide in your favor or against it.

Contrary to popular belief, giving attribution to the copyright owner/artist does not protect you from copyright infringement. Also, there is no minimum amount of time of a resource you can use without committing copyright infringement. (Remember “Ice, Ice, Baby”s use of “Under Pressure”s melody? That was only a few seconds of a song, slightly modified, but it was ruled a copyright infringement. The same principle applies to videos and images.)

Conclusion

So what’s the conclusion? You need better images for your brand on your website, social media pages, and just about anywhere else you can put it. But the good news is that you don’t have to do it alone or at a great cost! Please check out the resources listed above and let me know what you found most useful in the comments below. And if you have a site you use and love regularly, comment below with a link to their site, as well as a link to where you have used it! This is a community and we are here for one another!

How to Make Money with Pinterest

Utilizing Pinterest for Influencers and Businesses

Pinterest’s primary feature is that it allows users to collect Pins comprised of an image and subject line onto Boards created by users. This is a quick way to reference information and find inspiration. So how can you utilized the Pinterest platform to make money? Check out these Pinterest strategies below!

And why not check out Internet For Hire on Pinterest as well, since you’re here?

Use Pinterest to Drive Web Traffic

Influencers and small businesses involved in crafting and cooking should rejoice! Pinterest is an excellent place to craft your image and boost your website traffic. Here’s how you can use Pinterest to drive traffic to your website:

  1. Pick the Genre that matches your Brand, whether that be baking, cooking, crafting, or parenting. I chose these for their prominence on Pinterest, but you can try your hand at any genre.
  2. Create a website using WordPress, Squarespace, or any hosting service you’d like; I personally use WordPress. Build your home page and at least 5-10 webpages on different topics.
  3. Create a Pinterest pin for each of those webpages.
  4. Monetize using one of these two methods: (1) If you upgrade beyond free packages, you will be able to collect from ad traffic. (2) Or, if you use free sites or lower plans, you can use affiliate links to the products you discuss on your webpages.

Do note use this method for direct affiliate links. See below for that process as it slightly differs from the above.

Boost Your Brand

Web traffic not the best for your brand? That’s okay! you can still use Pinterest to show your authority on a topic (discussed a little later) and to make your name known.

Lets say that you are an influencer that does a vlog on YouTube. How would you use Pinterest for your brand image? Easy. Why not make a board for the products you use every day, another board for your favorite dishes, and maybe one for your dream locations? Whatever you talk about in your vlog, make room for it on your Pinterest Board. NOTE: Do not link everything to your vlog. You will have your Pinterest account banned for spamming. Instead, include your YouTube channel link in your bio and only create one link to each new video as you post them.

Let’s try another scenario. You own a dog grooming business and you only have a Facebook business page and images on Google Maps. What is the best way to drive business to your brand? Honestly, Pinterest is not really made for local businesses unless you are in a big city. Not everyone is going to save a pin on your grooming location in Lizton, IN. But what you can do is create a fun image for your business that has pins linking to helpful articles on pet health and beauty care. Match your Pinterest page colors to the color palette you have at your physical location and make sure you include great images of your facility. I would also encourage you to add on a website for your business and monetize using ad revenue and affiliate marketing.

Link Products

If you have an online store with, say, Shopify, Pinterest is a great way to get your product links out there! It’s really easy to do too. All you need to do is:

  1. Create your business account. Here’s the link if you haven’t done this yet: How to Set Up Business Account. You can have up to four different accounts, but the mobile app does not like to switch accounts and can make your logins sporadic, increasing your risk of being flagged for spamming. I recommend using the phone app for up to two accounts and handle the rest on your computer.
  2. Inside your business account, go to Ads and select Catalogs. From there you can add your Data Sources for your shop.
  3. After step 2, you can go back to Catalogs and create Product Groups for your products such as “August 2021 New Arrivals” or “Rainbow Fidget Toys.”

Setting up your Pinterest Shop like this will allow customers to purchase directly from your Pin links. They are a great way to promote your brand and make direct sales

Affiliate Links

One question that gets asked a lot is, “Can I use affiliate links to products on Pinterest?” The answer is YES! Now, this isn’t as straight forward as making a pin and pasting a link to the product. Here’s the quickest way to posting a product pin with an affiliate link:

  1. Get the image for your pin (aim for the largest one possible) and also get your affiliate link ready. Save it for the last step.
  2. Go to Pinterest and upload the image with the product name and description.
  3. Be sure to include some text in the description that says that “this is an affiliate link, which means <insert brand name> may receive a commission at no cost to you.”
  4. Add the appropriate alternative image text.
  5. Post the Pin.
  6. Go back and edit the pin and that’s when you paste in your affiliate link. Save the Pin and you are done.

Remember to include text that states you have used an affiliate link to be legally compliant. That’s why it’s included above as a step on its own. These links can go directly to the product you are aiming to sell. For instance, you can do this with Amazon associates links.

Authority Building

No matter what your brand is, you can use Pinterest to boost your brand’s authority. You want your audience to see you or your company as an authority on your subject.

–You are the best source for make-up tutorials and supplies!

–You are the best custom hamster cage creator on the internet!

–No one can sauté onions like you!

That’s what your audience wants. So build their trust.

The absolute best way to build your audience’s trust is consistent, non-spamy content. Add custom pins each week and make them the best content you can create. Don’t always push your affiliate links or website either. Make people trust you and want to follow you to your YouTube channel or website.

You can do it!

How To Make Money Online In 2021

I found a great article on how to make money online. There are a lot of great ideas out there and some that we haven’t even addressed on Internet For Hire yet. So, here’s an article to spark your interest and give you ideas.

How To Make Money Online This is a question I get almost constantly and so I thought I would write a post dedicated to this topic. I have written …

How To Make Money Online In 2021

Is Blogging Right For You?

I stumbled upon his little gem a while back and wanted to share. A lot of people assume that anyone can blog. But is that true? How much effort do you need to put into a blog? Should you blog for money or just entertainment? Check out Renard’s blog to see how these questions and more.

Renard helps people to find out if blogging is right for them.

Is Blogging Right For You?

If you like this content, be sure to check out our other posts such as:

Quick Start to Making Money Blogging

This post, like all other posts on this site, may contain affiliate links, which means this site may earn commission from qualifying purchases at no cost to you. Thank you for your support, but most of all, we hope our resources benefit you!


Where’s My Money?

“I want to make money online too!” I hear you and I have been there myself. There seems to be an endless supply of fresh ideas and platforms that anyone can turn into a side hustle or full time career. Here are some of the easiest ways to get started making money using a blog. And be sure to check out my post, How to Actually Make $1,000/Month With Your Blog, for a breakdown of an earning strategy.

1. Affiliate Marketing

What is affiliate marketing? Basically, it’s where you become a spokesperson or connection between a business and their customers, while earning a small commission from the business.

Some affiliate programs, where you get connected with businesses, have pre-requisites before they will link with you, like monthly traffic, social media following, niche, etc. Others do not, with Amazon’s Associates program being the best example.

You simply take the affiliate link that the affiliate program provides you (more on this a little further down) and people click on the link to check out the product you mention. Make sure you have the right content that people visiting your site would want. On one of my sites, the first sale was the 14th click on the 14th day that the site was live. The best part? I didn’t even promote the product that was purchased, but I was their link to Amazon when they bought that product.

How to Find Affiliate Programs

Want to know how to find your first affiliate marking program? Here are some of the most common sites when you are just getting started.

Amazon Associates

At the top of the list is Amazon Associates. Amazon’s affiliate program is the easiest to get into. You do not have to meet any requirements to started. Just search for the product you want to advertise, copy the link, and paste it onto your blog.

Also, don’t forget to crosslink the product on your Pinterest as well! See my How to Make Money with Pinterest post for more information – there’s a little trick to posting affiliate links!

One major issue with using Amazon Associates longterm is that they only pay 1-5% commission for sales, with a cap at 10%. So, for every $100 someone spends on Amazon, you’ll likely only see $1.00-$3:00. But a well established blog can earn enough to justify using Amazon for specific products you want to endorse because Amazon is great at getting sales.

CJ Affiliates

One of the oldest affiliate programs out there is CJ Affiliates (Commission Junction). I have to recommend this site for more than the connections you will get with businesses because they have great articles to guide your sales strategies and training for those new to affiliate marketing.

For example, check out their blog post on Back to School marketing strategies. And once you have signed up, check out the different categories you can potentially make money with and learn more about them. I have greatly benefited from CJ’s wealth of information.

ShareASale is an affiliate network of various companies that share leads to a core group of affiliate associates, like you. One of ShareASale’s best features is that you can really get down to specific niches.

It is similar to CJ Associates in the way you apply to various programs (this is where your site traffic numbers matter) and you will be notified if you have been accepted. If you fail to be accepted by certain programs (think Chewy, ABC-Mouse, etc.), keep building up your website and apply again after another month or two has passed and you have new traffic data to submit.

Search Engines

This is an easy one to get started and I remember doing it for Chewy.com. You simply open up Google, Bing, Yahoo, Baidu, etc. and search “<insert company name> affiliate program” and see if they have a program you can join. You may be sent back to CJ, ShareASite, or similar affiliate network, but you at least know you can connect with the products you are hoping to share.

Let’s Get Started

So what will your first few months look like as you start utilizing affiliate programs?  Here’s a helpful guide to get you started:

1. Build Your Blog Traffic

Many affiliate programs are going to want to see a good number of site visits per day for your blog. Aim to get about 25-50 visitors each day. Once you reach this goal, you will start getting accepted into a larger number of affiliate programs. A lot of companies only want to work with busy websites, so make your blog busy with visitors!

This will probably take you a few months of consistent posting (at least 2-3 blog posts per week). And remember, your blog posts don’t have to be long. They just need to be high enough quality to retain your audience.

2. Create Your Media Kit

You will need to create your Media Kit. This can be as simple as a collection of information about you and your blog stats on a Word document, or you can create fancy graphics and promotional pitches for print.

You will need the following information in this kit:

  1. About Me – basic information about yourself or your business
  2. Headshot, Photo, or Logo
  3. Traffic Data, usually monthly
  4. Projected Growth (if applicable)
  5. Social Media following
  6. Your Niche

3. Select Affiliate Programs

Sign up for as many different affiliate programs as you like. They all take about 5-15 minutes to sign up and submit your W-9 forms. However, you may want to focus on just a handful of sites at the start. I wouldn’t use more than 3-5 (and still do not) simply because each sites adds a layer of difficulty to your tax season.

4. Make Great Content

When you are starting out, focus on writing your blogs on How-Tos/Tutorials, Product Reviews, Top Lists. These types of articles have a high change of being shared on social media or saved for later reference. This is the same strategy YouTube creators use because it works. But these types of content work out great for affiliate marketing. You can discuss tools for your niche, the newest type of ______, and your top list of items with plenty of room for affiliate links.

2. Online Consulting

You have a blog on a niche topic. So naturally, you either have or will develop the skills to do a great job in that niche. This puts you in a great position to help others out with their blogs.

Starting Out

1. Choose Your Niche/Specialty

Your specialty will be any area that you have more knowledge in than others. That’s all you need to engage in consulting. But you will need to research and try out any new methods or practices in your field that others may ask about. So you will certainly need a bit of time before doing this for others. No one likes a charlatan and no one likes to feel ignorant when they should know.

2. Contact Info

You will need to provide a way for people to contact you. You can do this in two ways: include your contact information in your About Me section and with contact forms on your site.

3. Make Your Services Known

To ensure you actually get individuals to consult with, you will need to make sure people know what services you office. Include your services as asides in your blog posts or send out your information in your email list.

3. Subscriptions

One way to make money with your blog is to offer subscription access to all or part of your blog.

Types of Subscriptions

1. Partial Access

Partial access to your blog allows readers to read up to a certain point on a post or limits them to certain areas of your website. So a reader would need a premium access status to read past the second paragraph or in the Members section.

2. All Access

A website that is exclusively member based is difficult because it requires a well rounded community. I do not recommend this method because there are plenty of free resources that visitors will embrace if your blog is on lockdown.

4. Ad Revenue

You may be excited to start earning ad revenue from your blog, but hold up. You just built your blog. So there are two problems: 1) you need to make content to attract visitors and 2) Ad platforms (Google AdSense, Media.net, WordAds) need time to figure out what ads will work best on your site.

Many of you may be using the free version of WordPress or a similar site. If so, do not worry about ad revenue for now. You need traffic before ad platforms can determine what to recommend to your traffic. And the revenue is too little to worry about collecting. One of my sites was able to rack up a whopping $0.07 in its first month…. So yeah, don’t worry about ad revenue until you reach that 25 visitor per day mark, at earliest. For a more detailed breakdown on Ad Revenue and other blogging details, see our post, How to Actually Make $1,000/Month with Your Blog.

ALTERNATIVE NOTE: If your WordPress website has been around for a while and you have a number of good blog posts already, you may want to purchase access to ad revenue sooner than later, especially if you are going to use an ad service provider that is different from WordAds on WordPress.

Getting Started

1. Signup with Ad Platforms

2. Displaying the Ads

After you set up your account with one of these ad platforms, you will be instructed to copy and paste some code onto your website, in the header or in a different space. This will differ by both ad platform and your web host.

3. Draw Traffic by Promotion 

The final step is to post new content and promote it on social media. The more eyes that come to your blog, the better chance of bringing in ad revenue. The goal is to get ranked near the top of search results so make sure you are on top of your SEO game. Once you have traffic, you’ll have another source of passive income.

5. Freelance Writing/Sponsored Posts

Another way to make money blogging is to do some freelance writing or sponsored posts.

Freelance writing means you get paid/supported to write for other blogs. Some blogs or websites will pay you up front. Others will do “I’ll scratch your back, if you scratch mine.” Either is okay, but the latter may be better if the pay is low. Why? Backlinks. Every time your site gets another backlink to it, your search engine relevance goes up. (Note: Not every time – there are spam sites that will not contribute if your ranking if they mention your blog.)

Sponsored posts are where you get paid to review or generally write about a product or service.

Get Started

1. Find Similar Jobs

You can’t write on any topic and you know it. And if you have to do a ton of research to write on a topic, don’t. You will just spend more time on an unfamiliar post topic than you would on a familiar topic. Stick to jobs that you know something about, or better yet, excel at.

You can find freelance and sponsored work on a few sites.

Upwork

I have used Upwork as an avenue to make money and hire help for various projects – and yes there is quite a lot of opportunities for bloggers. Individuals post requests for jobs and bid on opportunities to fill that need. This is a site where you will need to compete using your portfolio.

Fiverr

Fiverr has the opposite approach of Upwork. You get to set up your profile and list your portfolio and keep stats upfront, along with your pricing for certain jobs. You can list a flat fee for a post of, say, 1,500 words, or you can do a base pay and percentage/hourly rate.

Facebook Groups

Go to Facebook Groups and see if there are any opportunities available. A lot of communities do not like to have a newcomer join and ask for a way to make money though. So do your homework and spend some time on a group before offering your services. If there is a post requesting blogging/writing, feel free to respond or send a message to the individual.

ProBlogger

For specified work without the hassle, you can check out ProBlogger‘s job postings. As soon as you get on the site, you can see what people are currently hiring for. Using the Keyword search, you can find topics within your specialty.

2. Update Your Portfolio

Depending on the type of blog you create, you might want to consider a Portfolio page along with your contact information. Now, some websites simply would be detracted from with this approach, so I recommend using a separate website. You can use a free site on your current platform or create a new site using a website such as Clippings.me.

Wrapping Up

Well, that’s it for the most common ways to start making money with your blog. Give it time! I know you want to make money today, but don’t fall for any gimmicks. Only good content and time will get you to a successful paycheck.

Have I missed something? Do you have some unique ideas to suggest? Comment below so we can all learn and grow together!

YouTube Channels for Kids

Why A Kids’ YouTube Channel?

In recent years, YouTube has made it far safer for kids to spend countless hours on their platform. So how can you utilize a kids YouTube channel as an influencer?

JB and Sam – Mega Easy Obby

As an example of a new YouTube Kids channel, check out JB and Sam!

Benefits of a YouTube Kids Channel

  1. Major watch time benefits. Have you ever watched a kid use YouTube? They will sit and watch it (or leave it running) for hours at a time. So having a kid’s YouTube channel is a great idea to get your 4,000 hours to monetize.
  2. Relatively easy to create. Some shows only have talking and screen recording of a video game. Others have simple crafting ideas with supplies and the building process. There’s no need for a big budget or a large amount of time to make this type of YouTube channel content.
  3. Loyal audience. Once you find the right niche, you can easily replicate similar material for repeat viewers.

Getting Started

To get started, go to your Brand Accounts section in your Google account.

After you create your new Brand Account, select to build your new channel. (If you want to upload videos longer than 15 minutes, make sure you verify your account with your phone number.)

Upload consistent imagery for your logo and banner in order to help your audience recognize your brand.

Finally, make sure that you upload your first video and use the proper SEO strategy to add:

  1. A great video title
  2. A meaningful and SEO friendly description
  3. Eye-catching thumbnail
  4. Relevant and competitive tags
  5. ***Mark your video as Made For Kids*** (This allows your video to show up on the YouTube Kids app in addition to regular YouTube.)

A Note on Monetization

With videos made specifically for kids or by kids (there is some flexibility for gaming channels in designation), you will not be able to promote specific advertisements for kids. However, you can still monetize your channel, so don’t let that put you off.

Ideas for Content

Kids love to watch certain genres. but the following are the best categories to get started with.

  1. Gaming – you don’t even need a camera to create these. Just screen record your phone and plug in some headphones to get started!
  2. Crafts – kids love simple crafts, especially back to school hacks!
  3. Funny Videos – creating a funny, kid safe channel is incredibly invaluable, especially if you utilize the magnetic power of cats.
  4. Pets – funny or not, kids love to watch animals interact with humans.

Conclusion

Get creative and have fun! Don’t get discouraged about the vast quantity of videos already out there. Everyone loves new material, especially if done well.

Best of luck!

The Food Blog I Wish Existed

Most Food Blogs Are Annoying

Look, okay, we get it. You want to drive ad sales by stretching a recipe out with a long story about not knowing what to cook that night or how your kids actually ate the meal… but stop.

Most food blogs are annoying for this very reason. I’m sympathetic, really. I know you are just needing to earn money on your hard work.

But if I ever found this one food blog, I would be a faithful audience member (and promoter) for life:

1. Recipe on Top

List the ingredients and steps at the top of the page. When you are cooking and trying to scroll around steps or have your spouse open it on their device, it wastes valuable time that is needed to keep eyes on your food. Keeping the recipe at the top would be so helpful!

2. Add Practical Steps

Sometimes we just need to know when to preheat the oven. And SOMETIMES we forget without a reminder, especially when we are stressed by a new recipe or cooking technique.

3. Side Dishes

Recommend side dishes! How hard is it to have secondary recipes on the same page or at least links to them. Instead of writing out stories, offer some side dish, desert, or drink recipes. You could still maintain the same kind of long length on your blog

Final Plea

Please, please will someone just make this type of blog? Comment below if you do create it or already have a resource you can recommend. I promise plenty of Pinterest pins will come your way!

The Instagram Marketing Strategy that Top Instagram Influencers Know

Does your brand need a boost? Do you know the Instagram marketing strategy that the top Instagram influencers already know?

It’s called engagement!

Instagram “Hacks”?

Before we start, let’s just get this out of the way. There are no true “hacks” – so don’t fall for any smooth talkers.

Just like any other social media platform, Instagram is about creating online communities that stay on Instagram. (That’s why they sell ads!) So your goal should be to keep users engaged on your Instagram business account where they will want to Follow and see more in the future. DO NOT fall for so called “hacks” to get more follows or likes. Like any other algorithm, you can’t really fool it because you don’t really know it and never will.

Instead, you need to focus on optimization

The Optimization Strategy

Your Profile

  1. For your profile picture, make sure you have chosen the best photo to identify your brand. For most people it will either be their own face or their brand’s logo. Save the fun photos for your posts.
  2. In your description, choose one or two short sentences to describe your brand.
  3. Use the rest of your description text for a call to action such as “tag us @myawesomeusername if we can repost your content” or ask users to use a hashtag to do something similar.
  4. Include a link to your website or YouTube channel. Whatever is your brand’s primary landing site, make sure Instagram users can find a way to it.

Your Posts

  1. Do NOT over post and do NOT constantly advertise.
  2. Use professional level photos/videos from:
    • Your own camera
    • Canva
    • Vecteezy
    • Adobe Stock
    • any other stock photo site (just make sure you have proper licensing)
  3. Or use decent quality photos/videos if you the post is more personal or behind the scenes.
  4. Choose your captions carefully:
    • No caption for aesthetic reasons (photo does not need a caption or has text already)
    • Short description (1-2 sentences)
    • Short story
  5. Limit your #hashtags to about 5-7 per post.
  6. If appropriate, include “link in bio” somewhere in the description for a call to action.

Your Interactions

  1. Limit your number of posts each week.
    • Influencers – it may be appropriate to post 1-2 times per day
    • Businesses – aim for 3-5 times per week unless you are staying away from product/content advertisement
  2. Always follow-up on comments. Don’t use too many generic answers as this is possibly worse than not responding.
  3. If using DMs is an appropriate method of interaction, make sure you make it known and check at least twice a day.
  4. Limit your self-promotion so you don’t appear to be spamming. You’ll lose followers if you annoy them with too much self-promotion.

Conclusion

Overall, using Instagram should be about building a community. If you focus on that, the type of followers you actually want I will follow you onto your other platforms.