The Truth Social Media Marketing Doesn’t Tell You

No disclaimers on this one. No fluff. No links.

This post is for you, the person who just wants to build their brand around a connected community of supporters.

The Lie

The lie within social media marketing is two-fold: that you need an entrepreneur or group’s advice to succeed and that there’s a magic formula to success.

You find conflicting advice on blogs all too often, even on the basics. YouTube channels push their secrets to the algorithm or something like that. There’s ways to “make tons of money with passive income” if you just follow these 5, 10, 31, 148 tips… it’s bull.

The Truth

The truth is that leading tech companies are smarter than simple tricks. I mean, if Google can teach a car to drive itself, the YouTube algorithm can see through your gimmicks. And most of the advice out there, it’s either junk or the throngs you probably already knew or had a feeling about.

The truth is that if you make good content (yes, “good,” not “great”), and you consistently put it out on a given social media channel, you can succeed. And no that’s not a trick “success is how you define it.” It’s a true growth success.

Let me unpack that. Good content may be all you need if that is the best you can do right now. Just don’t give up because it’s hard work sometimes. And consistency on a social media platform is essential too. Consistency in posting and consistency on a given app or website. YouTube wants you to STAY on YouTube. Instagram wants you to do the same. The same goes for Twitch, Facebook, etc. These companies have ad revenue to generate and the only way to do that is to keep eyes on their platform.

Real Tips

So here on some real tips to help you succeed:

1. Make good content.

2. Focus on great audio and lighting your face (if applicable).

3. Build separate communities on individual platforms and don’t cross link too much.

4. Have you own website to link all of your channels together.

5. Make content for your AUDIENCE and not any algorithm.

That’s it. You focus on your audience, your customers, your fans. The rest is secondary.

How to Really Use SEO

How should you really use SEO “hacks,” “tips,” or “tricks?”

You have to think of SEO as suggestions for your lingo. If you are an expert, in any sense, of a given topic, you should already produce a blog or video, etc. that has great quality content. Before, after or during writing, you can use SEO keywords to help add variety to your writing and reduce redundancy. You can also use it for #hashtags and tags on your social media platforms.

Get to it!

Just don’t write or record for any algorithm. Write as if people are going to read something they care about – because that is how you will build a real community that returns to your content and recommends it on their social media.

Now get to it!


YouTube Channels for Kids

Why A Kids’ YouTube Channel?

In recent years, YouTube has made it far safer for kids to spend countless hours on their platform. So how can you utilize a kids YouTube channel as an influencer?

JB and Sam – Mega Easy Obby

As an example of a new YouTube Kids channel, check out JB and Sam!

Benefits of a YouTube Kids Channel

  1. Major watch time benefits. Have you ever watched a kid use YouTube? They will sit and watch it (or leave it running) for hours at a time. So having a kid’s YouTube channel is a great idea to get your 4,000 hours to monetize.
  2. Relatively easy to create. Some shows only have talking and screen recording of a video game. Others have simple crafting ideas with supplies and the building process. There’s no need for a big budget or a large amount of time to make this type of YouTube channel content.
  3. Loyal audience. Once you find the right niche, you can easily replicate similar material for repeat viewers.

Getting Started

To get started, go to your Brand Accounts section in your Google account.

After you create your new Brand Account, select to build your new channel. (If you want to upload videos longer than 15 minutes, make sure you verify your account with your phone number.)

Upload consistent imagery for your logo and banner in order to help your audience recognize your brand.

Finally, make sure that you upload your first video and use the proper SEO strategy to add:

  1. A great video title
  2. A meaningful and SEO friendly description
  3. Eye-catching thumbnail
  4. Relevant and competitive tags
  5. ***Mark your video as Made For Kids*** (This allows your video to show up on the YouTube Kids app in addition to regular YouTube.)

A Note on Monetization

With videos made specifically for kids or by kids (there is some flexibility for gaming channels in designation), you will not be able to promote specific advertisements for kids. However, you can still monetize your channel, so don’t let that put you off.

Ideas for Content

Kids love to watch certain genres. but the following are the best categories to get started with.

  1. Gaming – you don’t even need a camera to create these. Just screen record your phone and plug in some headphones to get started!
  2. Crafts – kids love simple crafts, especially back to school hacks!
  3. Funny Videos – creating a funny, kid safe channel is incredibly invaluable, especially if you utilize the magnetic power of cats.
  4. Pets – funny or not, kids love to watch animals interact with humans.


Get creative and have fun! Don’t get discouraged about the vast quantity of videos already out there. Everyone loves new material, especially if done well.

Best of luck!