95+ Blogging Statistics to Help You Create The Best Blog in The World

I would like to thank Laurie Sallow for alerting me to this post. It is a huge resource on blogging which I’m happy to share with you… Welcome to our…

95+ Blogging Statistics to Help You Create The Best Blog in The World

Quality Vs. Quantity Blogging – Now We Know

When I started blogging, one of the hottest topics was which is best: quality or quantity blog posts? I have tested several “web traffic tricks” in order to learn the answer. And the results are in!

But first, let’s take a look at all of the tricks that so-called gurus have claimed will get you better traffic. Because this is exactly how I found my answer to the quality versus quantity question.

Blogging Tricks that Work… Right?

Since you are reading this blog post, my bet is that you are a blogger yourself. Great! And so it goes without saying, you have tried to figure out how you can get more web traffic. Here are some of the tricks I found online, from worse to best.

5. Add Attractive People to the Image

I got on Canva, Pexels and Vecteezy and found pictures of attractive people that were expressing emotions. I started some posts out with these photos and even went back and changed others. I saw zero response from this. It just didn’t seem to work.

4. Add an Abundance of Keywords

Like some of the blog posts I personally found, I tried the whole “just copy and paste a ton of keywords” approach. Basically, you use a free SEO tool and find some of the closes related phrases to what your blog or blogpost is about. Then you paste it into your post. If you want it to look somewhat more natural, you convert each of these into a sentence that may or may not make coherent sense, likely it won’t. This produced zero results.

3. Reposting Old Blog Posts

Another suggestion was to take your old blog posts and remove them, change the picture (or don’t) and repost them to your blog. And the web traffic results were…. Nothing. I barely received any traffic from doing this. What traffic I did receive was likely due to chance and the WordPress Reader app.

2. Linking Other Blogs

Not to be defeated by the other setbacks, I tried a tactic I stumbled upon. A user had linked to my blog post in a list of “Similar on Other Blogs” and it sucked me into seeing who in the world had backlinked to me. Turns out it was just a gimmick to get more traffic.

Well, it kind of worked because I did visit the blog post and I was exposed to 2 or 3 ads. So I tried it out myself. I did not receive any traffic from this that I am aware of (and I kept checking for a few days). So this one is in the air. But it is a nice way to help others out by making backlinks.

1. Reposting Other Blogs

The last tactic is that I simply reposted others’ blog posts. I read a blog post that I thought was legitimate and I shared it. Sometimes I would even find the same image and attach it to the blog post. Other times I would find a better one. When I thought the title wasn’t catchy enough, I edited that as well. And for the times that I felt like being a go-getter, I even added several paragraphs on my opinion of the post or the topic at hand.

The Results

This one produced more traffic, but it was mostly on WordPress in the form of Likes. Here’s what I mean. For the month of October:

That’s the stat for every single post on my blog in October up until today. There’s one golden, labored over post and the rest have barely had any traffic. Now, look at this:

This is the insane amount of Likes that I have received compared to Views and Visitors – it’s nearly double!

So what does this mean?

While quantity will get you a lot of attention on social media WITHOUT notifications, quality will get you traffic. No, I haven’t received a lot of traffic this month, but neither have a lot of others.

And NO, getting likes does not correspond with web traffic. I have only made $0.02 this month so far. Do not let the WordPress app deceive you into thinking you have won this month because you will likely have 500 likes total. You need to realized that WordPress works like a social media platform as well.

What Next?

So the next steps are to test out the lengths of quality posts, as well as removing the poorer quality posts. I’ll be sure to include you all in the next update!

The Truth Social Media Marketing Doesn’t Tell You

No disclaimers on this one. No fluff. No links.

This post is for you, the person who just wants to build their brand around a connected community of supporters.

The Lie

The lie within social media marketing is two-fold: that you need an entrepreneur or group’s advice to succeed and that there’s a magic formula to success.

You find conflicting advice on blogs all too often, even on the basics. YouTube channels push their secrets to the algorithm or something like that. There’s ways to “make tons of money with passive income” if you just follow these 5, 10, 31, 148 tips… it’s bull.

The Truth

The truth is that leading tech companies are smarter than simple tricks. I mean, if Google can teach a car to drive itself, the YouTube algorithm can see through your gimmicks. And most of the advice out there, it’s either junk or the throngs you probably already knew or had a feeling about.

The truth is that if you make good content (yes, “good,” not “great”), and you consistently put it out on a given social media channel, you can succeed. And no that’s not a trick “success is how you define it.” It’s a true growth success.

Let me unpack that. Good content may be all you need if that is the best you can do right now. Just don’t give up because it’s hard work sometimes. And consistency on a social media platform is essential too. Consistency in posting and consistency on a given app or website. YouTube wants you to STAY on YouTube. Instagram wants you to do the same. The same goes for Twitch, Facebook, etc. These companies have ad revenue to generate and the only way to do that is to keep eyes on their platform.

Real Tips

So here on some real tips to help you succeed:

1. Make good content.

2. Focus on great audio and lighting your face (if applicable).

3. Build separate communities on individual platforms and don’t cross link too much.

4. Have you own website to link all of your channels together.

5. Make content for your AUDIENCE and not any algorithm.

That’s it. You focus on your audience, your customers, your fans. The rest is secondary.

How to Really Use SEO

How should you really use SEO “hacks,” “tips,” or “tricks?”

You have to think of SEO as suggestions for your lingo. If you are an expert, in any sense, of a given topic, you should already produce a blog or video, etc. that has great quality content. Before, after or during writing, you can use SEO keywords to help add variety to your writing and reduce redundancy. You can also use it for #hashtags and tags on your social media platforms.

Get to it!

Just don’t write or record for any algorithm. Write as if people are going to read something they care about – because that is how you will build a real community that returns to your content and recommends it on their social media.

Now get to it!

Image Resources for Your Brand

Make your business more enticing with great images.

Importance of Great Images

Why are images so important for your business? The simple answer is that images catch eyes, especially colorful images and images that feature faces. But how should they be used?

That depends on your platform. But overall, you and I already know that getting a customer to click on an image leads to your platform to increase traffic. This is where the peacock knows what it’s doing: showing some flashy color!

Websites

Utilize images to boost SEO Rankings

If you are using a traditional website or blog, then you know that images have several uses.

The first is to use images to entice visitors to click on your content. If you are selling a product, you use an image to promote the great quality your company has to offer. If you are simply blogging about your day or about the latest recipe you tried from Pinterest, then you want to include images highlighting your experiences.

SEO Ranking

But there’s something else far more important when you use images on a website: you want to generate SEO ranking. SEO, or Search Engine Optimization, utilizes text information on your website to match search terms on a given search engine like Google, DuckDuckGo, Brave, Bing, Yahoo, etc. How do you do this with an image?

Easy. You simply add the appropriate SEO information into your image caption and alt text. But there is ONE MORE HACK that you need to know:

***Rename your image to match your SEO terms before uploading them***

This is an easy way to help boost your SEO ranking and it’s vastly underutilized.

YouTube

Utilize images on YouTube to boost traffic on your channel

Images on YouTube equals 3 things:

  1. Thumbnails
  2. Banner
  3. Logo
Thumbnails

I cannot express how much you need to have a great thumbnail on your YouTube videos! People will make a decision to watch your video over another with almost the same description simply because you have the better thumbnail. This trend changes, so make sure you keep up with the types of thumbnails that catch your eyes, especially in your category.

Banner

Your banner is that long image at the top of your webpage. The images you use for this can be simple with just your brand colors and logo, or a combination of image vectors and your picture that visually represents your brand.

Logo

Your logo is the main image you are going to use for your brand. If you are only using in on YouTube, you may have the freedom to change it up with time. However, if you are using multiple platforms (and you need to!), then you need an image that is consistent across every one of them.

Social Media

Let’s be honest. You already know that you need great images on your social media posts. Facebook business pages, Instagram posts and stories, Reddit posts, pins on Pinterest, etc. all need to have the best images to get traffic to your site. And you have great ideas when it comes to representing your brand on these platforms. But let’s get to the important question: where can a busy person get great images for free or cheap without risking copyright infringement??

Free and Licensed Images

Vecteezy

Look at the caption of the previous image and you will see that I get my images from Vecteezy.com and I tell you this with no affiliate endorsement. I just honestly love their pricing plans. I simply canceled one personal, consumer expense of my own and replaced it for cheaper with Vecteezy’s Pro plan for photos and vectors. You can get plenty of resources for free as well. The only “catch” is that you have to give attribution and there are limits to monetization on projects you use the resources for (you usually just have to upgrade your account above a certain dollar amount made). I’ll let you check all that out on their site.

Pexels

Another great resource to use is Pexels. This site adds so many new images each month simply from contests for the best content. If you are just starting out and need a free resource, be sure to check out Pexels. You can download an image, edit it to your purposes, and reuse the source royalty free!

I have used them in the past and will likely continue to use them from time to time for photos.

Pixabay

Another resource I have used for a while is Pixabay. You can get photos, illustrations, vectors, videos, and even music! It had been a while since I checked Pixabay so I was quite excited to see that they are expanding and staying a strong resource for the online community.

I’ll have more to say about Pixabay in a future post, but you can truly expand your Print on Demand business, podcast, or YouTube videos with their resources!

Unsplash

The last, but certainly not least, resource I will mention is Unsplash. The strength of this site (and app) is that you have a well sorted image search engine. The other sites work well, but Unsplash has your back when you just cannot come up with a good idea for an image.

Legal Advice

I am no legal expert and I will not pretend to have all the answers regarding image use in your brand or brand promotion. But I will say that you need to strive to have free or licensed images that will not hold you back or put your business at risk. Using the resources I mentioned about, following their licensing guidelines of course, or using your own images will always be the safest route.

What about Fair Use?

Fair Use is part of United States copyright law that says that there are certain circumstances where you can use a portion of another’s work without gaining permission first. ONLY THE COURT can decide if something is fair use or not, so don’t go looking for a straight/easy answer on the internet.

Generally, if you use a portion of someone else’s work to give commentary, critique or parody it, you are going to get a fair use ruling in court. This includes educational content. However, the way you use the copyrighted content will largely determine how the court will decide in your favor or against it.

Contrary to popular belief, giving attribution to the copyright owner/artist does not protect you from copyright infringement. Also, there is no minimum amount of time of a resource you can use without committing copyright infringement. (Remember “Ice, Ice, Baby”s use of “Under Pressure”s melody? That was only a few seconds of a song, slightly modified, but it was ruled a copyright infringement. The same principle applies to videos and images.)

Conclusion

So what’s the conclusion? You need better images for your brand on your website, social media pages, and just about anywhere else you can put it. But the good news is that you don’t have to do it alone or at a great cost! Please check out the resources listed above and let me know what you found most useful in the comments below. And if you have a site you use and love regularly, comment below with a link to their site, as well as a link to where you have used it! This is a community and we are here for one another!

Quick Start to Making Money Blogging

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Where’s My Money?

“I want to make money online too!” I hear you and I have been there myself. There seems to be an endless supply of fresh ideas and platforms that anyone can turn into a side hustle or full time career. Here are some of the easiest ways to get started making money using a blog. And be sure to check out my post, How to Actually Make $1,000/Month With Your Blog, for a breakdown of an earning strategy.

1. Affiliate Marketing

What is affiliate marketing? Basically, it’s where you become a spokesperson or connection between a business and their customers, while earning a small commission from the business.

Some affiliate programs, where you get connected with businesses, have pre-requisites before they will link with you, like monthly traffic, social media following, niche, etc. Others do not, with Amazon’s Associates program being the best example.

You simply take the affiliate link that the affiliate program provides you (more on this a little further down) and people click on the link to check out the product you mention. Make sure you have the right content that people visiting your site would want. On one of my sites, the first sale was the 14th click on the 14th day that the site was live. The best part? I didn’t even promote the product that was purchased, but I was their link to Amazon when they bought that product.

How to Find Affiliate Programs

Want to know how to find your first affiliate marking program? Here are some of the most common sites when you are just getting started.

Amazon Associates

At the top of the list is Amazon Associates. Amazon’s affiliate program is the easiest to get into. You do not have to meet any requirements to started. Just search for the product you want to advertise, copy the link, and paste it onto your blog.

Also, don’t forget to crosslink the product on your Pinterest as well! See my How to Make Money with Pinterest post for more information – there’s a little trick to posting affiliate links!

One major issue with using Amazon Associates longterm is that they only pay 1-5% commission for sales, with a cap at 10%. So, for every $100 someone spends on Amazon, you’ll likely only see $1.00-$3:00. But a well established blog can earn enough to justify using Amazon for specific products you want to endorse because Amazon is great at getting sales.

CJ Affiliates

One of the oldest affiliate programs out there is CJ Affiliates (Commission Junction). I have to recommend this site for more than the connections you will get with businesses because they have great articles to guide your sales strategies and training for those new to affiliate marketing.

For example, check out their blog post on Back to School marketing strategies. And once you have signed up, check out the different categories you can potentially make money with and learn more about them. I have greatly benefited from CJ’s wealth of information.

ShareASale is an affiliate network of various companies that share leads to a core group of affiliate associates, like you. One of ShareASale’s best features is that you can really get down to specific niches.

It is similar to CJ Associates in the way you apply to various programs (this is where your site traffic numbers matter) and you will be notified if you have been accepted. If you fail to be accepted by certain programs (think Chewy, ABC-Mouse, etc.), keep building up your website and apply again after another month or two has passed and you have new traffic data to submit.

Search Engines

This is an easy one to get started and I remember doing it for Chewy.com. You simply open up Google, Bing, Yahoo, Baidu, etc. and search “<insert company name> affiliate program” and see if they have a program you can join. You may be sent back to CJ, ShareASite, or similar affiliate network, but you at least know you can connect with the products you are hoping to share.

Let’s Get Started

So what will your first few months look like as you start utilizing affiliate programs?  Here’s a helpful guide to get you started:

1. Build Your Blog Traffic

Many affiliate programs are going to want to see a good number of site visits per day for your blog. Aim to get about 25-50 visitors each day. Once you reach this goal, you will start getting accepted into a larger number of affiliate programs. A lot of companies only want to work with busy websites, so make your blog busy with visitors!

This will probably take you a few months of consistent posting (at least 2-3 blog posts per week). And remember, your blog posts don’t have to be long. They just need to be high enough quality to retain your audience.

2. Create Your Media Kit

You will need to create your Media Kit. This can be as simple as a collection of information about you and your blog stats on a Word document, or you can create fancy graphics and promotional pitches for print.

You will need the following information in this kit:

  1. About Me – basic information about yourself or your business
  2. Headshot, Photo, or Logo
  3. Traffic Data, usually monthly
  4. Projected Growth (if applicable)
  5. Social Media following
  6. Your Niche

3. Select Affiliate Programs

Sign up for as many different affiliate programs as you like. They all take about 5-15 minutes to sign up and submit your W-9 forms. However, you may want to focus on just a handful of sites at the start. I wouldn’t use more than 3-5 (and still do not) simply because each sites adds a layer of difficulty to your tax season.

4. Make Great Content

When you are starting out, focus on writing your blogs on How-Tos/Tutorials, Product Reviews, Top Lists. These types of articles have a high change of being shared on social media or saved for later reference. This is the same strategy YouTube creators use because it works. But these types of content work out great for affiliate marketing. You can discuss tools for your niche, the newest type of ______, and your top list of items with plenty of room for affiliate links.

2. Online Consulting

You have a blog on a niche topic. So naturally, you either have or will develop the skills to do a great job in that niche. This puts you in a great position to help others out with their blogs.

Starting Out

1. Choose Your Niche/Specialty

Your specialty will be any area that you have more knowledge in than others. That’s all you need to engage in consulting. But you will need to research and try out any new methods or practices in your field that others may ask about. So you will certainly need a bit of time before doing this for others. No one likes a charlatan and no one likes to feel ignorant when they should know.

2. Contact Info

You will need to provide a way for people to contact you. You can do this in two ways: include your contact information in your About Me section and with contact forms on your site.

3. Make Your Services Known

To ensure you actually get individuals to consult with, you will need to make sure people know what services you office. Include your services as asides in your blog posts or send out your information in your email list.

3. Subscriptions

One way to make money with your blog is to offer subscription access to all or part of your blog.

Types of Subscriptions

1. Partial Access

Partial access to your blog allows readers to read up to a certain point on a post or limits them to certain areas of your website. So a reader would need a premium access status to read past the second paragraph or in the Members section.

2. All Access

A website that is exclusively member based is difficult because it requires a well rounded community. I do not recommend this method because there are plenty of free resources that visitors will embrace if your blog is on lockdown.

4. Ad Revenue

You may be excited to start earning ad revenue from your blog, but hold up. You just built your blog. So there are two problems: 1) you need to make content to attract visitors and 2) Ad platforms (Google AdSense, Media.net, WordAds) need time to figure out what ads will work best on your site.

Many of you may be using the free version of WordPress or a similar site. If so, do not worry about ad revenue for now. You need traffic before ad platforms can determine what to recommend to your traffic. And the revenue is too little to worry about collecting. One of my sites was able to rack up a whopping $0.07 in its first month…. So yeah, don’t worry about ad revenue until you reach that 25 visitor per day mark, at earliest. For a more detailed breakdown on Ad Revenue and other blogging details, see our post, How to Actually Make $1,000/Month with Your Blog.

ALTERNATIVE NOTE: If your WordPress website has been around for a while and you have a number of good blog posts already, you may want to purchase access to ad revenue sooner than later, especially if you are going to use an ad service provider that is different from WordAds on WordPress.

Getting Started

1. Signup with Ad Platforms

2. Displaying the Ads

After you set up your account with one of these ad platforms, you will be instructed to copy and paste some code onto your website, in the header or in a different space. This will differ by both ad platform and your web host.

3. Draw Traffic by Promotion 

The final step is to post new content and promote it on social media. The more eyes that come to your blog, the better chance of bringing in ad revenue. The goal is to get ranked near the top of search results so make sure you are on top of your SEO game. Once you have traffic, you’ll have another source of passive income.

5. Freelance Writing/Sponsored Posts

Another way to make money blogging is to do some freelance writing or sponsored posts.

Freelance writing means you get paid/supported to write for other blogs. Some blogs or websites will pay you up front. Others will do “I’ll scratch your back, if you scratch mine.” Either is okay, but the latter may be better if the pay is low. Why? Backlinks. Every time your site gets another backlink to it, your search engine relevance goes up. (Note: Not every time – there are spam sites that will not contribute if your ranking if they mention your blog.)

Sponsored posts are where you get paid to review or generally write about a product or service.

Get Started

1. Find Similar Jobs

You can’t write on any topic and you know it. And if you have to do a ton of research to write on a topic, don’t. You will just spend more time on an unfamiliar post topic than you would on a familiar topic. Stick to jobs that you know something about, or better yet, excel at.

You can find freelance and sponsored work on a few sites.

Upwork

I have used Upwork as an avenue to make money and hire help for various projects – and yes there is quite a lot of opportunities for bloggers. Individuals post requests for jobs and bid on opportunities to fill that need. This is a site where you will need to compete using your portfolio.

Fiverr

Fiverr has the opposite approach of Upwork. You get to set up your profile and list your portfolio and keep stats upfront, along with your pricing for certain jobs. You can list a flat fee for a post of, say, 1,500 words, or you can do a base pay and percentage/hourly rate.

Facebook Groups

Go to Facebook Groups and see if there are any opportunities available. A lot of communities do not like to have a newcomer join and ask for a way to make money though. So do your homework and spend some time on a group before offering your services. If there is a post requesting blogging/writing, feel free to respond or send a message to the individual.

ProBlogger

For specified work without the hassle, you can check out ProBlogger‘s job postings. As soon as you get on the site, you can see what people are currently hiring for. Using the Keyword search, you can find topics within your specialty.

2. Update Your Portfolio

Depending on the type of blog you create, you might want to consider a Portfolio page along with your contact information. Now, some websites simply would be detracted from with this approach, so I recommend using a separate website. You can use a free site on your current platform or create a new site using a website such as Clippings.me.

Wrapping Up

Well, that’s it for the most common ways to start making money with your blog. Give it time! I know you want to make money today, but don’t fall for any gimmicks. Only good content and time will get you to a successful paycheck.

Have I missed something? Do you have some unique ideas to suggest? Comment below so we can all learn and grow together!